Design sprint

Successful products are not only visually appealing to your audience, but also are tailored to users’ needs. With the right design tools, methodologies based on design thinking and human-centered approach you can provide your users with ultimate user experience.

Benefits of design sprint

Depending on the purpose of the product design sprint and the initial problem there is to be solved, you will get tailored solutions and recommendations that will help you generate a unique value proposition for the existing or potential customers. Product design sprints include in-depth interviews with founders about their product idea, our design thinking, and the agile approach. They have been successfully tested in numerous projects.

Wide-ranging solution

Different kinds of design sprint variations, adapted for different companies, cultures, and tasks. Using our design sprint methodologies, you will get numerous benefits for your field that are adjustable to any type of service, product or business problem. It usually involves the entire team including the designers, programmers, and managers. The idea is to improve the frontend and the backend processes by constructively tweaking the software architecture or cleaning up the legacy bits if needed. It calls for regular constructive discussions on platforms, frameworks, abstract layers, design platforms, technology, components, etc.

Reduce risk

It is difficult to work with ideas and products without validation. With the help of the sprint, we can develop a plan to check the business idea or product functionality.

Wide your horizon

Based on that, a torrent of ideas will be added to the plate: the power of co-creation will help selecting the strongest ones.. The sprint is based on listening, trust and building meaningful relationships with users. The collaborative approach and communication encourage getting answers to complicated problems.

Be agile

The principle “Build fast, fail fast” applies here. Rapid prototyping and testing solutions helps make optimal use of resources to get something tangible in a short period of time while it takes into account the whole context of both the business need and the customer’s problem.

The sprint itself is meant to be short and agile, as it is easily adapted to the complexity of a project.

Save big

Development time is significantly reduced, as the sprint will help you check whether the idea works or not, without developing products with very long production cycles. Before investing in the development of your product or in a new functionality that requires an expensive process, you can devote only 5 days to work out the problem your company faces, develop its solution, and create a functional prototype.
The sprint shrinks months of development, prototyping and feature testing into just a short period of time, usually a week.

Design sprint phases

1. Understand

First, it is all about getting insights about the user needs, business needs, and technology capacities. Discussion during this stage is essential to create a roadmap for the sprint week. At the very beginning, we set up long-term goals, obstacles, and challenges. We run some exercises to paint a bigger picture of the problem. At the end of the day, you pick the main goal you want to achieve during the sprint.

2. Diverge

Second, we focus on generating and exploring as many ideas as possible. We’ll first review existing solutions, including their strong and weak points. The participants will also perform exercises to build new insights and solutions. Through brainstorming sessions and individual analyses, each team member will propose their ideas that will be later studied and tested.

3. Converge

At this stage, we’ll have plenty of ideas which the team came up with during the previous two steps. The team’s goal now is to identify the best ideas and decide which of them should be prototyped in the next step. We’ll critique each solution in relation to the main goal. Based on the selected ideas, we’ll sketch a step-by-step roadmap for building a prototype.

4. Prototype

Now, it’s time to put all that the team developed into practice. You will turn your storyboard into a prototype – a realistic artifact you will then test with a customer. The main assumption here is that you will only build the customer-facing surface of your product or service. In this way, the prototype will be up and running in just one day – ready for review in the final stage.

5. Test

This is when you test the ideas with users, business stakeholders, and technical experts and hear direct feedback from them. This stage will validate your solutions before you start spending your money on designing and developing an actual product. At the end of the fifth day, you’ll have a clear idea of what you should do next.
After the design sprint: In the following weeks, our team will send you a detailed report from the workshops with all materials and canvases digitised including:
  • Lo-fi prototypes for some of the user stories
  • A project roadmap, broken down into phases
  • Pre-defined tasks for each phase
  • User journey maps, storyboards
  • Information architecture diagrams

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